Completed a comprehensive business plan for my hypothetical business, "Diamond Drive LTD," a fashion agency specializing in luxury sports and athleisure wear, as a final university project. This plan outlines the company's strategy for bridging high-end fashion with sports brands, including market analysis, financial projections, and future expansion into the UK and USA.
Developed a Formula One Academy marketing report as a final project. This report evaluates F1 Academy's branding strategy, the impact of service quality on fans, and experiential marketing strategies, before proposing a new sponsorship deal with Athleta.
As part of a group project, I created a business plan for the opening of Pentathlon GB’s new obstacle course. The plan recommends three key areas to reach and engage audiences, grow brand recognition, and increase revenue.