Completed a comprehensive dissertation for my Master’s, investigating how social media impacts the mental health of elite female athletes. This research analyzed the unique digital pressures and systemic challenges faced by women in professional sports by synthesizing data from nearly 10,000 papers. The final project provides a thematic roadmap and actionable recommendations for sports organizations to improve institutional support and athlete wellbeing.
Completed a comprehensive business plan for my hypothetical business, "Diamond Drive LTD," a fashion agency specializing in luxury sports and athleisure wear, as a final university project. This plan outlines the company's strategy for bridging high-end fashion with sports brands, including market analysis, financial projections, and future expansion into the UK and USA.
Developed a Formula One Academy marketing report as a final project. This report evaluates F1 Academy's branding strategy, the impact of service quality on fans, and experiential marketing strategies, before proposing a new sponsorship deal with Athleta.
As part of a group project, created a business plan for the opening of Pentathlon GB’s new obstacle course. The plan recommends three key areas to reach and engage audiences, grow brand recognition, and increase revenue.